The Brazilian TV market has just become more competitive. Hisense, the Chinese TV and home appliance giant, officially announced the launch of its new television sets in Brazil. There are options ranging from the most “basic” QLED to ultra-premium Mini-LED models and sizes ranging from 50 to 110 inches.

Even a model that competes directly with Samsung’s The Frame and products in the “laser TVs” category – as the brand classifies its most advanced projectors – are arriving in the country. The new products join products from other categories, including air conditioning devices of different formats and categories, washing and drying machines, refrigerators and other white goods.

Hisense is launching new products in Brazil.

The televisions have already started to be manufactured in the national territory and are under the responsibility of the partner Multi (formerly Multilaser), with direct supervision from representatives of the Chinese brand to guarantee product quality. Hisense stated that it is already prepared to also offer assistance within the country for customers who need it.

Launch truck

In total, the TV launches include seven different models, while the projectors have two options. The devices’ operating systems alternate between VidaaOS, developed by the manufacturer itself and aimed at the most basic devices, and Google TV, the direct evolution of Android TV developed by Google.

Laser TVLaser TV is the nomenclature used by the brand to refer to higher quality products.

The list of audiovisual devices promised for Brazil includes:

  • Hisense Q6: QLED model with Google TV, upscaling with artificial intelligence and options of 50, 55, 60, 75 and 80 inches;
  • Hisense U6: option with ULED mini-LED screen that also has AI image improvement features;
  • Hisense U7: TV focused on games, offers features such as refresh rate of up to 144 Hz, VRR and connectivity via WiFi 6 for reduced latency and high speed. Options are 55 or 65 inches;
  • Hisense U76N: QLED with 144 Hz, HDR10, Dolby Vision and Atmos and 100-inch option;
  • Hisense U8: ULED Mini-LED gamer option with Google TV, 75 inches, up to 144 Hz VRR, Dolby Vision and Atmos, anti-glare finish and peak brightness of up to 3,000 nits;
  • Hisense UX Mini-LED: ultra-premium model with 110-inch screen, 10,000 nits peak brightness, 40,000 local dimming zones and built-in 4.2.2-channel speakers;
  • Hisense Canvas TV: The brand’s competitor to Samsung’s The Frame, has a design made to sit flush with the wall and thin, customizable frames, as well as anti-reflective treatment on the QLED screen. Made to be able to pass off as a painting;
  • Hisense C1 mini projector: laser projector with 4K resolution for images from 65 to 300 inches, HDR10, Dolby Vision, 110% of the colors in the BT.2020 spectrum, JBL sound with Dolby Atmos, 1600 lumens brightness and VidaaOS system;
  • TV laser Hisense PX3 Pro: ultra-short throw projector with 4K resolution, 11% of BT.2020 colors, Dolby Vision, IMAX Enhanced, HDR10+, 3,000 ANSI lumens, images from 80 to 150 inches, Google TV system and Harman Kardon audio with Dolby Atmos.

Details still scarce

To date, the Hisense did not provide many details about the arrival date of the new products in stores, but highlighted that all models will arrive in Brazil. The first of these, which were not specified, should reach the main partner retailers by the end of June.

The brand also did not specify prices for the launches, although it promised that its device options will compete “in all market segments, from entry to ultra-premium”.


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