Website for your bar or restaurant: is it worth it?

In the digital age, a consumer’s first experience with a bar or restaurant generally happens online. Therefore, investing in a website is a great entrepreneurial opportunity and helps boost sales.

Before deciding on a new restaurant, 85% of customers first look at the menu online, while 80% visit the website, according to the American Diner Trends Report 2024 survey.

Around 64% do a Google search about the restaurant. Customers are increasingly put off by the fees associated with delivery apps and prefer to order takeout by calling the restaurant (29%), and using its website (24%).

Why have a website for your bar or restaurant?

With a professional website, entrepreneurs can boost sales online and physically. Fonte:  GettyImages

In addition to increasing the visibility of your bar or restaurant and helping customers find you more easily, a well-designed and professional website improves the business’s reputation, conveying an image of professionalism and reliability.

The web page serves as a central hub of information about your bar or business, providing customers with details such as menu, opening hours, location, contact information and special events.

A website makes it easier to interact with customers by allowing them to make reservations online, contact you through contact forms, or even place orders online.

9 website strategies for the best restaurants

The best restaurants love common strategies to attract their customers and maintain their reputation in the market. The most important thing is that the website is informative, easy to use and encourages sales.

Check out the top 9 features of best restaurant websites.

1. Clear and detailed menu, with high-quality photos of the dishes.
2. Operating information, including location, opening hours and contact.
3. Online reservation system to make it easier for customers to reserve a table.
4. Visually appealing photo gallery to showcase the interior, dishes and special events.
5. Section with the history of the restaurant, its culinary philosophy and customer testimonials.
6. Highlight special events, promotions and offers.
7. Integration with social networks to facilitate communication and engagement with customers.
8. Blog with relevant content, such as recipes, cooking tips and menu news.
9. Built-in analytics tools to track performance, understand visitor behavior, and gain insights.

Information about opening hours, payment methods, menu prices can encourage people to visit your establishmentSource: Getty Images/Reproduction

10 steps to set up a food and drink delivery

Considering current consumer trends, set up a food and drink delivery service

Setting up a food and drink delivery service is an entrepreneurial move aligned with current consumer trends. By following these 10 steps, you can gain a loyal customer base and increase sales for your business.

1. Market research to understand demand and competition.
2. Determination of the type of food and drink to be offered, considering the preferences of the target audience.
3. Verification of legal and regulatory requirements.
4. Acquisition of the necessary equipment to prepare and package food.
5. Hiring a qualified team to prepare and deliver orders.
6. Establishment of an online ordering platform.
7. Development of an efficient delivery logistics system.
8. Promotion of the delivery service through marketing strategies.
9. Establishing efficient customer service.
10. Constant monitoring of delivery service performance.

What is the cost of making a website?

The cost of creating a website for a restaurant or bar in Brazil varies according to the scope of the project, the desired functionalities, the personalized design, the chosen development platform and the experience of the professional or agency hired.

A simple website, with a basic design, a few pages of static content (such as menu, contact information, establishment history, photo gallery) and no advanced features, costs on average between R$1,000 and R$5,000.

The most personalized project, with an exclusive design, advanced features (such as an online reservation system, online orders, integration with social networks, blog, interactive photo gallery) and a more strategic approach to digital marketing, ranges from R$5,000 to R$ 20,000 or more depending on the complexity of the project.

Website Building Platforms

If you choose to use website building platforms with pre-built themes, costs can be significantly lower depending on additional functionality and technical support required.

Maintenance and hosting

In addition to the initial cost of website development, it is important to consider the ongoing costs of hosting, domain registration and technical maintenance.

Practical solution for your business

Everything you need to create professional websites, check out the benefits of Locaweb website hosting.

Locaweb has website and internet hosting services, and can be a good solution for those looking for a complete service, with information and active monitoring on all tools.

Through Locaweb you can register a web domain, create a website or online store, create email marketing and much more!