Nov. 16
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By Juan Merodio
Prepare a social media calendar Effective is an essential task in any digital marketing strategy. This document allows you to plan and organize your social media posts strategically, thus maximizing your reach and engagement. Below, we explain how you can prepare your next social media calendar step by step.
Social media calendar for your company
What is a Social Media Calendar?
And social media calendar is a planning tool that helps you organize what content you will publish, when and where. It can be in the form of a spreadsheet, document, or interactive dashboard. The details you can include in your calendar may vary, but in general, each entry usually includes:
- The content of the post (text, images, videos, links, hashtags, etc.)
- The date and time of publication
- The social network and the account in which it will be published
Benefits of a Social Media Calendar
And social media calendar offers various benefits, including:
- Organization and time saving: It allows you to plan your posts in advance, giving you the ability to work more efficiently.
- Consistency in publications: It helps you post regularly and consistently, which is key to keeping your audience active and engaged.
- Improved content quality: By having more time to plan and prepare your posts, you can ensure that the content you share is high quality.
- Avoid errors and crises: By having a calendar, you can prevent everything from small writing errors to major communication crises.
- Maximize the impact of your posts: By planning ahead, you can coordinate your posts with important events or dates, which can increase their relevance and impact.
Prepare your next calendar for social networks step by step
1. Evaluation of your Social Networks and Content
Before you start making your social media calendar, it is important that you have a clear understanding of the current situation of your social media accounts. Examine how many times you currently post on each social network and what type of content generates the most engagement.
2. Selection of your Social Media Channels and Type of Content
Decide what type of content you are going to publish and on what channels. This will largely depend on your target audience and the objectives of your social media marketing strategy.
3. Determining the Elements of Your Social Media Calendar
Depending on your needs and the size of your team, your social media calendar It can range from basic details like platform, date, time, and post text, to more advanced elements like specific post format, associated campaign, and geotargeting.
4. Invitation to your Team to Review and Improve the Calendar
And social media calendar Effective it must be useful for all members of your team. Therefore, it is important that you ask for their feedback and ideas to ensure that the calendar meets everyone’s needs.
Social Media Calendar Examples
Below, we share some examples that will help you visualize how you can structure your social media calendar.
Social Media Calendar for January
| Date | Red Social | Content | |
| January 1 | New Year’s greeting | ||
| January 2 | Photo of the team back to work | ||
| January 3 | Promotion of the new product line |
Social Media Calendar for February
| Date | Red Social | Content | Link |
| February 14th | Valentine’s Day Special Offer | link | |
| February 15 | Photo of the best-selling products on Valentine’s Day | link | |
| February 16th | Thanking customers for their support on Valentine’s Day | link |
Remember that a social media calendar It is a flexible tool that you can adapt to your specific needs. Feel free to modify and adjust it as your social media strategy evolves.
We hope this guide has given you a clear insight into how you can create a social media calendar effective for your company. Always remember that planning is the key to success in any digital marketing strategy. Good luck!
JANUARY
January 1 – New Year’s Day 2020
January 6 – Three Kings Day or Epiphany Day
January 7 – Official Start of Sales
January 14 – International Kite Day
January 16 – International Spicy Food Day
January 19 – World Snow Day (WSD)
January 20 – Blue Monday
January 21 – International Sweatpants Day
January 24 – Journalist’s Day
January 25 – Advertising Day
January 30 – School Day of Peace and Non-Violence
FEBRUARY
February 4 – World Cancer Day
February 14 – Valentine’s Day
February 20 – World Cat Day
February 21 – International Mother Language Day
February 23 – Carnival
February 27 – International Transplant Day
February 28 – Andalusia Day
February 29 – International Rare Disease Day
MARZO
March 1 – Balearic Islands Day
March 3 – World Nature Day
March 8 – Working Women’s Day
March 15 – World Consumer Rights Day
March 17 – Saint Patrick
March 19 – Father’s Day / Saint Joseph’s Day
March 20 – Day of Happiness
March 21 – Poetry Day / Forest Day
March 22 – World Water Day
March 27 – World Theater Day
March 29 – Time change to daylight saving time.
March 31 – World Transgender Visibility Day
APRIL
April 1 – Fun at Work Day
April 2 – Children’s Book Day
April 5 – Palm Sunday
April 6 – International Day of Sports for development and peace
April 7 – International Health Day
April 9 – Holy Thursday
April 10 – Good Friday
April 12 – Easter / Easter Sunday
April 13 – International Kiss Day
April 15 – International Children’s Day / International Art Day
April 19 – World Bike Day / World Simpsons Day
April 22 – International Mother Earth Day
April 23 – Book Day / Aragon Day / Castilla y León Day
April 26 – World Intellectual Property Day
April 27 – World Design Day
April 29 – International Dance/Guide Dog Day
MAYO
May 1 – Labor Day
May 2 – World Bullying Day
May 3 – Mother’s Day 2020
May 4 – Star Wars Day
May 8 – International Scholarship Day
May 13 – International Hummus Day
May 15 – International Day of Virtual Assistants/Families
May 17 – International Internet Day
May 18 – Museum/recycling day
May 25 – Geek Pride Day
JUNE
June 5 – World Environment Day
June 8 – World Oceans Day
June 12 – World Day against Child Labor
June 14 – World Blood Donor Day
June 15 – International Surf / Tapa Day
June 18 – International Picnic/Sushi Day
June 21 – International Yoga Day / World Music Day
June 23 – Saint John’s Eve
June 28 – World LGBT Pride Day
JULIO
July 1- World Joke Day
July 7 – San Fermin
July 10 – Beatles Day
July 13 – International Rock Day
July 17 – International Emoji Day
July 18 – Nelson Mandela International Day
July 21 – World Dog Day
July 25th – Galicia Day
July 26 – Grandparents Day
July 30- International Friendship Day
AUGUST
August 1 – World Joy Day
August 2 – International Beer Day
August 8 – International Cat Day
August 9 – Cantabria Day / Mountain Day
August 12 – International Youth Day
August 13 – International Left Handed Day
August 17 – International Homeless Animal Day
August 19 – World Photography Day
August 23 – Hastag Day
SEPTEMBER
September 8 – International Literacy Day
September 11 Catalonia Day
September 13 – International Chocolate Day
September 15 – International Day of Democracy
September 16 – World Day for the Preservation of the Ozone Layer
September 21 – International Day of Peace / Bone Marrow Donor
September 27 – World Tourism Day
September 28 – World Heart/International Rabbit Day
September 30 – International Translation / podcast Day
OCTOBER
October 1 – International Coffee Day
October 2 – International Day of Non-Violence
October 4 – International Animal Day
October 6 – World Smile Day
October 11 – International Day of the Girl
October 12 – Hispanic Heritage Day
October 16 – Writers’ Day
October 17 – International Day for the Eradication of Poverty
October 19 – Breast Cancer Day / International Gin and Tonic Day
October 20 – International Chef’s Day
October 25 – Time change to winter time / International Artist’s Day
October 29 – International Cat Day
October 31 halloween
NOVEMBER
November 1 – All Saints’ Day
November 7 – International Project Manager Day
November 9 – Almudena Day
November 10 – International Day of Tongue Twisters / Bookstores / Science
November 11 – Children’s Day
November 16 – International Day for Tolerance / Philosophy
November 19 – International Men’s Day
November 20 – Universal Children’s Day
November 21 – Television Day
November 27 – Black Friday
DECEMBER
December 1 – World AIDS Day
December 6 – Spanish Constitution Day
December 8 – Immaculate Conception Day
December 9 – International Day against Corruption
December 10 – Human Rights Day
December 11 – International Mountain Day
December 15 – International Tea Day
December 18 – International Migrant Day
December 22 – National Lottery Draw
December 24 – Christmas Eve
25th December, Christmas
December 28 – Day of the Holy Innocents
December 31 – New Year’s Eve
Juan Merodio
Juan Merodio is an expert in Digital Marketing and Popularizer of the New Economy (Web3, Blockchain, NFTs…). He has founded the company that bears his own name, Juan Merodio, and from where he and his team coordinate and develop business consulting in Marketing and Digital Transformation for companies in different parts of the world such as Spain, Latin America, Japan, Canada and the United States.
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Source: https://www.juanmerodio.com/calendario-social-media/
