How to create an Instagram ad from Facebook?

December 15
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By Juan Merodio

How to create Facebook ad from Facebook?

Understanding how to create an Instagram ad from Facebook is essential for any business looking to expand its reach and increase its visibility on social media. You have the opportunity to reach millions of users daily and you can do it effectively with the help of Facebook, the parent company of Instagram.

Instagram ads are created and managed through Facebook Ads Manager, making it easy to manage your ad campaigns on both platforms from one place. This not only saves you time, but also allows you to use the same targeting and optimization strategies on both platforms.

Plus, the fact that you can create Instagram ads from Facebook means you can take advantage of all the tools and features of Facebook Ads Manager. This includes the ability to track conversions, use the Facebook para remarketingand much more.

Create ads from Meta for Instagram step by step

Creating Instagram ads from Facebook is a process that requires a couple of steps. First, you will need a Facebook account and an Instagram account for your business. You will also need to have these two accounts linked to each other.

Once you’ve linked your accounts, you’ll be able to access Facebook Ads Manager. From here, you can select “Create” to begin setting up your ad. You’ll need to choose a goal for your campaign, define your audience, select your ad placement (in this case, Instagram), set your budget, and schedule your ad.

After setting up these details, you’ll be able to design your ad. You can choose from various formats, such as images, videos, or carousel ads. Additionally, you can add text to your ad, as well as a call to action.

Understand how Facebook and Instagram are connected

Facebook and Instagram are closely connected, as Facebook is the parent company of Instagram. This means that all Facebook Ads Manager tools and features are available for use on Instagram. Additionally, the two platforms share many of the same features, such as the ability to target specific audiences, track conversions, and more.

This also means you can manage your Instagram and Facebook ads from one place, which can save you time and effort. You don’t need to switch between different platforms or apps to manage your ad campaigns, which can be especially useful if you’re managing multiple campaigns at once.

Additionally, the close connection between Facebook and Instagram can be beneficial to your overall marketing strategy. You can use the same targeting and optimization strategies on both platforms, which can help you maintain a consistent message and reach your target audience more effectively.

Step-by-step guide on how to create an Instagram ad from Facebook

Creating an Instagram ad from Facebook is a relatively simple process, but it’s important to follow the right steps to ensure your ad is effective. Here’s a step-by-step guide to help you create your ad.

First, you will need to access Facebook Ads Manager. From here, you’ll be able to select “Create” to begin setting up your ad. Next, you’ll need to choose a goal for your campaign. Facebook offers a variety of goals, including brand awareness, reach, traffic, app installs, engagements, video views, lead generations, conversions, catalog sales, and site visits. business.

After selecting your objective, you will need to define your audience. You can target people based on their location, age, gender, interests, and more. Additionally, you can use Facebook’s “Similar Audiences” feature to find people who are similar to your current customers.

Once you’ve defined your audience, you’ll need to select your ad placement. This is where you will select Instagram as the platform for your ad. You’ll also have the option to show your ad on Instagram Stories, the Instagram feed, or both.

Finally, you’ll need to set your budget and schedule your ad. You can choose a daily or campaign duration budget, and you can select the specific dates during which you want your ad to show.

After setting up these details, you’ll be ready to design your ad. You can choose from several formats, including images, videos, and carousel ads. Additionally, you can add text to your ad and select a call to action.

Important Considerations When Creating an Ad

When creating an Instagram ad from Facebook, there are several important considerations to keep in mind. First, it’s important to make your ad stand out. This means that you should use high-quality images and videos that are attractive and will capture the attention of your audience.

Additionally, it is important that your ad is targeted to the right audience. This means you should make use of Facebook’s targeting tools to ensure your ad is shown to people who are most likely to be interested in your product or service.

Finally, it is important that your ad has a clear call to action. This can be something as simple as “Buy now” or “Learn more,” but it should be something that prompts users to take action after seeing your ad.

Tips to optimize your ad on Instagram

To optimize your ad on Instagram, there are several strategies you can use. First, it is important that you use high-quality images and videos. Not only will this help your ad stand out, but it can also increase the click-through rate and conversion rate of your ad.

Additionally, it is important that your ad is targeted to the right audience. This means you should make use of Facebook’s targeting tools to ensure your ad is shown to people who are most likely to be interested in your product or service.

Finally, it is important that your ad has a clear call to action. This can be something as simple as “Buy now” or “Learn more,” but it should be something that prompts users to take action after seeing your ad.

How to measure the success of your Instagram ad

Measuring the success of your Instagram ad is crucial to understanding whether your ad campaign is working or not. Facebook Ads Manager offers a variety of metrics you can use to track your ad performance.

Some of the most important metrics you can track include impressions (the number of times your ad has been viewed), reach (the number of unique people who have seen your ad), link clicks (the number of times how many times people clicked on the link in your ad), and conversions (the number of times people took a desired action after clicking on your ad).

In addition to these metrics, you can also track cost per result, which is the average cost of achieving your ad goal (for example, a sale or an app download), and click-through rate, which is the percentage of people who clicked on your ad after viewing it.

Success Stories of Instagram Ads Created from Facebook

There are many companies that have had success creating Instagram ads from Facebook. For example, fashion brand Stitch Fix used Facebook Ads Manager to create an Instagram ad campaign that resulted in a 28% increase in sales and a 54% savings in cost per acquisition.

Another example is cosmetics company Glossier, which used Instagram and Facebook to launch an ad campaign that resulted in a 60% increase in online sales.

These are just two examples of the many businesses that have found success using Facebook Ads Manager to create Instagram ads. Regardless of the size or industry of your business, there is a great opportunity for you to reach your target audience and achieve your marketing goals by using these platforms.

Common mistakes to avoid when creating Instagram ads from Facebook

When creating Instagram ads from Facebook, there are several common mistakes you should avoid. First, it’s important that you don’t target too broad an audience. While it may be tempting to try to reach as many people as possible, it is more effective to target a specific audience that is most likely to be interested in your product or service.

Additionally, it’s important that you don’t ignore your ad performance metrics. These metrics give you valuable information about how your ad is performing and where you can make improvements. Ignoring these metrics can result in you spending money on ads that aren’t working.

Finally, it is important that you do not underestimate the importance of good ad design. A visually appealing ad can increase the click-through rate and conversion rate of your ad. Make sure you use high-quality images and videos, and have an ad design that is consistent with your brand.

In conclusion, understanding how to create an Instagram ad from Facebook is essential for any business looking to increase its reach and visibility on social media. By following these steps and avoiding these common mistakes, you can create effective ads that help you achieve your marketing goals.

Juan Merodio

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Juan Merodio is an expert in Digital Marketing and Popularizer of the New Economy (Web3, Blockchain, NFTs…). He has founded the company that bears his own name, Juan Merodio, and from where he and his team coordinate and develop business consulting in Marketing and Digital Transformation for companies in different parts of the world such as Spain, Latin America, Japan, Canada and the United States.

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