By Juan Merodio
Why is SEO important for YouTube videos?
In today’s digital world, the role of SEO (Search Engine Optimization) on video platforms, particularly YouTube, cannot be underestimated. SEO for YouTube is not just a passing trend, but an absolute necessity if you want your content to be discovered and appreciated. In a sea of video content, proper optimization can make your video stand out and be discovered by your target audience.
SEO helps search engines easily understand your content, resulting in better ranking in search results. Additionally, when it comes to YouTube, the world’s second largest search engine, optimizing videos can lead to significantly higher visibility and engagement. Good SEO can increase the number of views, likes, comments and subscriptions on your YouTube channel.
Last but not least, SEO is important for YouTube videos because it can improve the user experience. A well-optimized video is easier to find, watch, and share, which can result in increased audience loyalty and engagement. user retention. In short, SEO is the way to go if you want your video content on YouTube to be a success.
How to do SEO on YouTube
YouTube’s SEO algorithm is a collection of codes that determine which videos will appear in search results and in what order. This algorithm is dynamic and constantly changing to give users the best and most relevant viewing experience.
YouTube’s algorithm considers several factors when ranking videos. First, relevant keywords in the video title, description, and tags are taken into account. Make sure these keywords are relevant to your video content and match what your potential viewers might search for.
Second, YouTube’s algorithm also considers user engagement metrics such as views, likes, comments, and shares. These metrics tell the algorithm that your video is popular and valuable, which can result in better ranking in search results.
Finally, YouTube’s algorithm also considers view duration, that is, how much time users spend watching your video. Videos that keep viewers engaged for longer are more likely to be promoted by the algorithm.
SEO techniques for YouTube
Best SEO Tricks for YouTube Videos in 2024
YouTube video optimization has evolved significantly in recent years. Here are some of the best SEO tricks for YouTube videos in 2024.
First, use long-tail keywords in your titles and descriptions. These keywords are more specific and tend to attract a more relevant audience. For example, instead of using “chicken recipes,” you could use “easy baked chicken recipes.”
Second, make sure your videos are high quality. High-quality videos not only attract more viewers, but also keep them hooked for longer. This can improve your engagement metrics and, in turn, your ranking in YouTube search results.
Third, don’t underestimate the power of custom thumbnails. An attractive thumbnail can significantly increase your video’s click-through rate, which can result in more views and higher rankings in search results.
Practical guide on how to do SEO on YouTube
Doing YouTube SEO may seem daunting at first, but with the right strategies and techniques, you can effectively optimize your videos for the YouTube search engine. Here’s a handy guide on how to do it.
First, conduct keyword research. Use tools like Google Keyword Planner or TubeBuddy to find the most relevant keywords for your content. Be sure to include these keywords in your video title, description, and tags.
Second, optimize your content for viewing duration. This means creating videos that keep viewers hooked from start to finish. Use captivating storytelling techniques, attractive graphics, and high-quality content to keep your viewers engaged.
Third, encourage user interaction. Ask your viewers to like, comment and share your video. The more engagement your video has, the better it will rank in YouTube search results.
Tools and resources for SEO on YouTube
There are many tools and resources available that can help you do YouTube SEO more effectively. Some of the most popular tools include Google Keyword Planner, TubeBuddy, and VidIQ.
Google Keyword Planner is a free tool from Google that allows you to research keywords. You can use this tool to find keywords relevant to your content, as well as to get keyword ideas.
TubeBuddy is a browser extension that offers a number of useful features for YouTube SEO. This includes keyword suggestions, video performance analysis, tag suggestions, and more.
VidIQ is another useful tool for YouTube SEO. It offers a number of features, including SEO analysis, keyword tracking, tag suggestions, and much more.
In addition to these tools, there are also many educational resources available online that can teach you how to do YouTube SEO. This includes blogs, online courses, webinars, and more.
Case Study: YouTube SEO Success in 2024
To better understand how YouTube SEO works and how it can help you succeed on the platform, let’s look at a YouTube SEO success case study in 2024.
The case study focuses on a YouTube channel dedicated to cooking recipes. At first, this channel had difficulty attracting viewers and increasing its subscriber base. However, after implementing a solid SEO strategy, the channel saw significant growth.
First, the channel creator conducted keyword research to understand what terms potential viewers were searching for. He then optimized his videos’ titles, descriptions, and tags with these keywords.
Additionally, the channel creator focused on improving viewing duration. To do this, he created high-quality videos that kept viewers hooked from start to finish.
As a result of these SEO actions, the YouTube channel saw a significant increase in views, likes, and subscribers. This case study demonstrates the power of YouTube SEO and how it can help you succeed on the platform.
Predictions for YouTube SEO in 2025 based on 2024 trends
Looking ahead, we’ll likely see some emerging trends in YouTube SEO in 2025 based on what we’ve seen in 2024.
First, we’re likely to see an even greater focus on display duration. Videos that can keep viewers hooked for the longest time will be rewarded by YouTube’s algorithm.
Second, customization will continue to be key. Creators who can customize their content to meet the specific needs and interests of their audience will be more successful.
Finally, artificial intelligence is likely to play an increasingly important role in YouTube SEO. AI-powered SEO tools could help creators optimize their videos more effectively.
Expert Tips on YouTube SEO
YouTube SEO experts can offer valuable tips and strategies to help you optimize your videos for search. Here are some expert tips on YouTube SEO.
First, don’t underestimate the power of a good title. An attractive and relevant title can do wonders for your video’s visibility. Be sure to include relevant keywords in your title to increase the chances of your video being discovered in search.
Second, it encourages user interaction. Videos with a high level of user interaction tend to rank higher in YouTube search results. Ask your viewers to like, comment, and share your video to increase engagement.
Finally, don’t forget the importance of viewing duration. Videos that can keep viewers hooked for the longest time will be rewarded by YouTube’s algorithm.
Tools to find keywords on YouTube
The first step to work on your strategy and know the keywords on YouTube that you should know is to carry out keyword research. You can use different tools to find out, based on your business, the best keywords.
- Google keyword planner: although, as we indicated, it is Google’s keyword planner, it can give us a series of word ideas that we can also use on YouTube.
- Keywordtool: This tool is free and helps us obtain information from a multitude of search engines, including YouTube.
- Ubbersuggest: Neil Patel’s tool has a section to give us information about the keywords that we can use in the videos.
- Youtube autocomplete: the tool itself can help us obtain long-tail keywords that people search for on the platform.
To carry out the search I recommend:
- Use titles with keywords about what the people you want to reach are searching. If you are starting, you need searches that are not very competitive, that is, make strategies long tail.
- Focus on positioning each video with a keyword, that is, work only on one keyword in each video. For example, if you have a video about content marketing, I can’t try to also position it as strategic marketing.
Steps to create a YouTube channel with a low budget
If you want to create a YouTube channel but have doubts about how to start, I invite you to watch this video in which I tell you how to create a YouTube channel with a small budget.
Additionally, you can go deeper with these other videos:
7 YOUTUBE ANALYTICS metrics to GROW your YOUTUBE CHANNEL.
- 20 IDEAS TO CREATE THOUSANDS OF VIDEOS ON YOUTUBE (and grow your YouTube channel)
VIDEO-MARKETING: THE 5 STEPS OF THE STRATEGY (YouTube Marketing)
GROW ON YOUTUBE: Look at AUDIENCE RETENTION
Juan Merodio is an expert in Digital Marketing and Popularizer of the New Economy (Web3, Blockchain, NFTs…). He has founded the company that bears his own name, Juan Merodio, and from where he and his team coordinate and develop business consulting in Marketing and Digital Transformation for companies in different parts of the world such as Spain, Latin America, Japan, Canada and the United States.