By Juan Merodio
Instagram trends 2024
Instagram is constantly evolving and its popularity among consumers and businesses continues to grow. To stay relevant and attractive on this platform, it is crucial to stay on top of the latest trends. In 2024, Instagram is expected to continue to innovate and provide new ways to interact and connect with your audience.
Therefore, if you want to remain relevant on Instagram, you must be aware of current and future trends. In this article, we are going to explore the biggest trends for Instagram in 2024 and how you can apply them in your Instagram strategy.
List of trends for Instagram
To start, let’s look at current Instagram trends. Currently, Instagram is evolving towards a more video-centric approach. Instagram Stories have become incredibly popular, and this trend is expected to continue in 2024. Additionally, Instagram is betting heavily on IGTV, its long-form video platform, indicating that video will continue to be a key component of the platform.
Another important trend is the rise of e-commerce on Instagram. With the introduction of Instagram Shopping and Checkout, Instagram is becoming a comprehensive online shopping platform. This is a trend that will likely continue into 2024 as Instagram looks to capitalize on the growing interest in social commerce.
Top Instagram Trends of the Past
To understand future Instagram trends, it’s helpful to look to the past. In the early days of Instagram, the platform was primarily a place to share photos. However, over time, Instagram has evolved to include more types of content, including videos, boomerangs, and more recently, Reels.
Additionally, Instagram has constantly added new features to improve the user experience and keep people on the platform longer. These include Instagram Stories, IGTV, and shopping features. These innovations have had a significant impact on how people use Instagram and how brands interact with their followers.
Instagram Trend Predictions for 2024
Looking ahead, we are likely to see more innovations and new developments on Instagram in 2024. One of the key trends to watch is the growing role of augmented reality (AR) on Instagram. Instagram has already introduced AR filters, and we’ll likely see more uses of AR on the platform in the future.
Additionally, video is likely to remain a key component of Instagram in 2024. With the popularity of Instagram Stories and the introduction of Reels, it’s clear that Instagram is betting big on video. This means that if you want to be successful on Instagram, you will need to embrace video and learn how to use it effectively in your Instagram strategy.
How to apply trends in your Instagram strategy
Applying Instagram trends into your strategy can be a challenge, but it can also be a great opportunity to stand out and connect with your audience in new ways. Here are some tips on how you can do it.
First, if you haven’t already, it’s time to start experimenting with video on Instagram. This could include creating Instagram Stories, posting videos to your feed, or browsing IGTV or Reels. You don’t have to do it all at once – start small and build from there.
Secondly, if you sell products, you should consider using Instagram Shopping and Checkout. These features allow you to sell directly on Instagram, which can be an effective way to reach your customers where they are already spending time.
Case Study: Successful Implementation of Instagram Trends
To illustrate how Instagram trends can be applied in practice, let’s look at a case study. Glossier, a popular beauty brand, has done a great job of embracing Instagram trends.
Glossier has successfully used Instagram Stories to share behind-the-scenes content, product tutorials, and customer testimonials. They have also made great use of Instagram Shopping, allowing customers to purchase products directly from their posts.
Additionally, Glossier has pioneered the use of Reels, creating engaging and creative content that aligns with its brand and resonates with its audience. This approach has helped Glossier build a strong Instagram presence and effectively connect with its followers.
Future trends: What to expect from Instagram in 2024
In 2024, we can expect to see even more innovations and developments on Instagram. Augmented reality will likely play an increasingly important role, and we’ll likely see more AR features built into the platform.
Additionally, social commerce is likely to continue growing on Instagram. This means brands will have to adapt and learn how to sell effectively on the platform.
Finally, we can expect Instagram to continue focusing on video. This means brands will have to continue to innovate and find new ways to use video to connect with their audience.
Expert Tips on How to Take Advantage of Instagram Trends
To make the most of Instagram trends, here are some expert tips:
- Stay up to date with the latest Instagram trends and updates. This will help you keep your Instagram strategy fresh and relevant.
- Experiment with different types of content. This could include videos, boomerangs, Reels, and more.
- Use Instagram’s shopping features if you sell products. This will allow you to reach your customers where they are already spending time.
- Don’t be afraid to try new things. Instagram is a place to be creative and experiment, so don’t be afraid to try new ideas and see what resonates with your audience.
Instagram trends and their impact on social media marketing
Instagram trends have a significant impact on social media marketing. As one of the most popular social media platforms, trends on Instagram often set the tone for social media marketing in general.
For example, the rise of video on Instagram has led brands to put more emphasis on video content across all of their social media platforms. Likewise, the growth of social commerce on Instagram has made brands realize the potential of selling directly on social media.
In short, keeping up with Instagram trends can be an effective way to keep your social media marketing strategy up to date and relevant.
Some time ago the social network already introduced the possibility of making purchases on its same interface. Simply link products to your posts, and the user will be able to click on them and purchase them.
This form of sales is growing. You could even say that there is a new associated trend on Instagram that will give more strength to ecommerce. This is Live Shopping, which consists of the live sale of products, which can be carried out both by an influencer and by the brand itself.
The objective is to implement a Live Shopping strategy aligned with a promotion, in which special purchase conditions exist only during the Live broadcast. This causes sales to skyrocket and great results to be obtained.
As you know, the Reels application recently made its appearance on Instagram and has become direct competition to TikTok. This social network has grown so much in the last year that Instagram decided to copy it and integrate it with the functionalities it already had.
There are many brands that have already started using them. The truth is that these types of publications have very good reach, which makes short videos one of the most growing trends on Instagram for 2021 of all.
Content in carousel format
If we talk about photo trends on Instagram, the carousel format is one of those preferred by users. Especially when it comes to consuming educational, valuable and useful content for the user.
It can also be applied to publications associated with products. You can use each of the carousel slides to show the features, functionalities and different views of your products.
Marketing con influencers
This new trend on Instagram is not as new as the others, but it is expected to gain more strength in 2021.
Brands are increasingly aware of their urgent need to strengthen their digital strategy and see this option as a great bet.
The trend indicates that short-term collaborations will be left behind, as is being done now in most cases, and more will be invested in the medium and long term, since the ideal is to align the image of the influencer, and others. specialized profiles in digital professions, with the brand image. And, to do this, it is necessary to think about a more lasting relationship over time.
On the other hand, the trend also indicates that micro and nano influencers will gain greater importance thanks to the segmentation of their audiences. Although they have fewer followers, they are of higher quality. Which leads us to lower implementation costs.
Transparency and authenticity
Those publications in which only perfection is shown are becoming less and less attractive. The user seeks naturalness, transparency and authenticity. And that is why the new photo trends on Instagram are more associated with it.
The day-to-day life of a company or a person who has a personal brand is not perfect. Problems, weaknesses, unforeseen events always arise… And showing them generates a special connection with the audience.
Thanks to Instagram Live, we can broadcast live from the platform itself to share content with our audience, present products, resolve doubts, grow the community…
In-person presence still remains a delicate issue in 2021. Therefore, the trends on Instagram associated with virtual events will continue.
Conclusions: The future of Instagram
In conclusion, the future of Instagram looks bright. With a continued focus on innovation and developing new ways for brands and consumers to connect, we can expect Instagram to remain a key social media platform in 2024 and beyond.
To be successful on Instagram, it will be important to stay up to date with the latest trends and learn how to apply them to your Instagram strategy. Whether you’re experimenting with video, embracing social commerce, or exploring augmented reality, there are many opportunities to innovate and connect with your audience in new ways on Instagram.
Juan Merodio is an expert in Digital Marketing and Popularizer of the New Economy (Web3, Blockchain, NFTs…). He has founded the company that bears his own name, Juan Merodio, and from where he and his team coordinate and develop business consulting in Marketing and Digital Transformation for companies in different parts of the world such as Spain, Latin America, Japan, Canada and the United States.