By Juan Merodio
Verifying your Instagram account can be a challenging but rewarding task. It not only increases your credibility, but also protects you against impostors. In this article, I will guide you through the process to verify your Instagram account Step by Step.
How to verify my Instagram account
What is Instagram account verification?
Instagram account verification is a process that allows Instagram to confirm the authenticity of an account. This is done by assigning a blue badge to the verified profile.
This badge on social networks indicates that the account is the official account of the user, the brand, the organization or the public figure it represents.
Verified accounts are easier to find in search results and convey a higher degree of authority.
Who can verify your account on Instagram?
Any user can verify their account on Instagram. However, Instagram is quite selective about who it is awarded to.
The accounts most likely to get verified are those that are “highly searched” or “featured,” such as public figures, celebrities, and well-known brands.
Steps to verify Instagram account
Below are the steps to verify your Instagram account:
- Professional Account: Convert your personal account to a professional account from the settings area of your profile on Instagram. This is free of charge and will give you access to certain monetization programs and a statistics dashboard.
- Understand your audience: Analyze the types of content that resonate with your audience and adapt your content accordingly to generate greater reach and engagement.
- Using Instagram Reels: Instagram Reels are a great way to reach a larger audience, even without having many followers. Post relevant and valuable content on Reels to increase your account visibility.
- Monetization: Use Instagram monetization programs, such as Playbonus Reels and the subscription program, to generate income through your account.
- Metrics: Create a media kit with the main metrics of your Instagram account, such as number of followers, growth, and average engagement percentage.
- Contact brands: If you generate traction with your content, you can contact brands for sponsorships or collaboration agreements.
- Find your niche: Post content specific to your niche to attract a more focused audience and attract relevant brands.
- Sell your own products: Create and sell your own products through Instagram to generate additional income.
- Request verification: Go to your account settings, select ‘request verification’, fill out the request form and submit a photo of an official ID.
- Wait for a response: Instagram will review your request and you will receive a response in the notifications tab.
Tips to get verified
Here are some tips to increase your chances of getting Instagram account verified:
- Don’t buy a verification badge: Never give money to anyone who offers you a verification badge. The only legitimate way to get verified is through the official Instagram form.
- Monitor imposter accounts: If you’re having trouble with unauthorized, fake, or fan accounts impersonating your brand, you’re an ideal candidate for verification.
- Get more (real) followers: Although there is no minimum number of followers for verification, having a large number of followers can increase your chances.
- Remove any links to other social platforms in your bio: Instagram insists that verified accounts should not have links that invite users to follow them on other platforms.
- Become a highly sought after account: Make sure your account is relevant and attractive so that users actively search for it.
Verifying your Instagram account may take time and effort, but the benefits are worth it. Not only will it increase your credibility, but it will also protect you against impostors and provide you with more opportunities to monetize your account.
Remember that the verification process is free, and any offer to pay for verification is probably a scam.
Follow these steps and tips to increase your chances of getting that coveted blue badge.
Juan Merodio is an expert in Digital Marketing and Popularizer of the New Economy (Web3, Blockchain, NFTs…). He has founded the company that bears his own name, Juan Merodio, and from where he and his team coordinate and develop business consulting in Marketing and Digital Transformation for companies in different parts of the world such as Spain, Latin America, Japan, Canada and the United States.