Ernest Hemingway once said, “There is nothing like writing. All you have to do is sit down with a typewriter and bleed.” Maybe we don’t have to go to the extreme with social networks, but we must always try to achieve the best result. That is why we present these 8 writing tools for your social networks.

Social writing tools

Good. As a marketer, there’s a good chance you’re not writing from a typewriter. Also, we hope that when you write by hand, no blood will be spilled.

The idea is clear. Writing is difficult.

Writing is a skill that social media marketers must have. After all, social media posts have the annoying habit of not writing themselves.

What is the good news? Nowadays, there is a whole army of writing tools available to make your life easier. We’ve rounded up eight of our favorites below.

1. Hemingway App

Excellent for: The improvement of prose by eliminating unnecessary language.
Cost: $19.99 for desktop; free online.

Editor Hemingway consolidates your writing by pointing out statements that mislead your readers. In addition, this tool also points out complex words, adverbs and passive voice cases, and will suggest alternatives.

To use it, just paste your text into the online editor. It will review your writing and generate recommendations for improvement.

2. Writefull

Excellent for: Compare words and phrases to find out which is the most common (and most accurate) option
Cost: Free

Writing tools with Writefull

The Writefull extension draws from large language databases (such as Google Books and Google Web) to search for the frequency of phrases in texts. Writefull can be activated in any writing tool (such as Word or Outlook) and is very easy to use.

After downloading the plugin, underline the text you want to review (from whatever writing tool you use) and activate the Writefull Dropdown Menu using the shortcut CTRL + SPACE and choose the database where you want your information from.

Writefull serves the following purposes:

  • Check the frequency with which a piece of text appears in a database. The more frequently it appears, the more likely the text is correct.
  • Compare between two portions of texts to find out which is more common in the database.
  • See words in context; Quickly search for the most appropriate adjectives or prepositions to use in a text sentence.
  • Get synonyms in context, useful to avoid repeating the same words.

3. Captiona

Excellent for: Generate ideas for captions for Instagram and Snapchat
Cost: $0.99 dollars per download in the App Store.

Creating witty comments on Snapchat and Instagram can be difficult, especially if you post a lot of photos and are generally pressed for time. Enter Captiona, an app that generates comments for Instagram and Snapchat posts.

Optimized for iPhones and iPads, the app is basically a social media caption search engine that generates ideas based on keywords related to your photo or video content.

After entering those keywords, Captiona displays a bank of captions that you can choose and select from. Although some are fairly generic, many are surprisingly clever.

4. ZenPen

Excellent for: Writing without distractions.
Cost: Free

ZenPen writing tools

Concentrating while writing while working can be difficult. Especially if you have the whole team chatting and colleagues talking going from one place to another to distract you at all times.

ZenPen helps you block out all those distractions with a minimalist writing area. The site’s full screen enabled offers a handy word count feature and you can even download drafts to save.

5. Power Thesaurus

Excellent for: Find alternative words that give more variety to your writings
Cost: Free online

Power Thesaurus writing tools

Are you looking for a new way to say the same idea? Power Thesaurus can be your best friend for finding words.

This is no ordinary thesaurus, Power Thesaurus is a crowdfunding tool that generates synonyms from a broad community of writers. All suggestions are based on real work in the community and are rated and ranked by members.

6. Grammarly

Excellent for: Granular grammar and spell checking
Cost: Free online

Writing tools with Grammarly

Grammar and spelling mistakes happen, especially when you make your social media posts quickly. These types of mistakes can be quite funny if you post them from a personal account. However, for a brand, mistakes in social media posts can negatively impact your reputation.

Grammarly will make your social media posts perfect, reducing everything from spelling mistakes to poor vocabulary decisions. Additionally, the tool integrates with other online platforms, including Twitter, Gmail, and Tumblr.

7. Correctica

Excellent for: Check grammar and spelling
Cost: $29.95/dollar per year for unlimited scans (first 10 scans are free)

Correctica is another useful grammar checking tool. While Correctica’s primary function is to scan a website’s content for errors, it also offers personalized content opinions.

To take advantage of the service you need, you must email your documents to Correctica and they assure you that they will return a corrected copy to you within minutes.

8. ProWritingAid

Excellent for: Detailed evaluations of your writing
Cost: free online; Premium PC version contract from $40 to $140.

Writing tools with ProWritingAid

Like the Hemmingway app, ProWritingAid is another handy tool for writing assessment. Available for desktop and a free online version, the tool flags redundancy, long sentences and clichés. Also, check that it is not plagiarism.

Although the free version is very convenient, it has a limit of 3,000 words per review. This is something to keep in mind if your content team plans to use the tool for more social media posts than short review ones.

Via: Hootsuite


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