Determining the best times to post on TikTok largely depends on the target audience and the country or region in which it is located. For example, if we are targeting students, we should not upload content during class time because they are not (or should not) be online.
However, there are some general data and trends that can be useful when deciding when to post on TikTok.
The best times and days to post on TikTok
In general, TikTok users tend to be more active on the app during weekdays, especially Tuesday, Wednesday and Thursday. It has also been shown that the best times to post on TikTok are between 12:00 and 15:00 and between 18:00 pm and 22:00since these are times when users are most active and have more free time to browse the application.
However, it is important to note that these times may vary by geographic region and time zone. For example, if your target audience is in another country or continent, you may need to adjust your posting times to fit their time zone. On TikTok, in the Analyticsyou can find which countries consume your content the most.
Another factor to consider when determining the best times to post on TikTok is the type of content being shared. If it is educational content, it may be best to post during the afternoon or evening as users may have more time to view and absorb it. If, on the other hand, it’s fun and entertaining content, it may be best to post during busier times, such as during lunch or in the afternoons after school or work.
Next, we are going to show you The best times to post on TikTok depending on the day of the weekbased on a study carried out by Influencer Marketing Hub and in which the publication times of more than 100,000 influencer videos were analyzed.
Best time to post on TikTok on Monday
The best time to post a video on TikTok on Monday is at 6:00, 10:00 o 22:00. That is, during this time we will reach people before going to work or school, before having breakfast, or at night before going to bed to sleep.
Best time to post on TikTok on Tuesday
The best time to post a video on TikTok on Tuesday is at 2:00, 4:00 o 19:00. Even if it sounds very early, this way we will make sure we reach people who get up early, or when they wake up in the middle of the night. Also, at seven, we will arrive at the hearing before dinner.
Best time to post on TikTok on Wednesday
The best time to post a video on TikTok on Wednesday is at 7:00, 8:00 o 23:00. As with Monday’s schedule, here we want to reach people right when they get up, or before they go to sleep.
Best time to post on TikTok on Thursday
The best time to post a video on TikTok on Thursday is at 9:00, 12:00 o 19:00. According to the aforementioned study, this day of the week is the best to post at or before lunchtime.
Best time to post on TikTok on Friday
The best time to post a video on TikTok on Friday is at 5:00, 13:00 o 15:00. The reason why it is better to post during the day on Fridays is because the nights are usually spent going on a trip or going out with friends, without paying as much attention to your cell phone.
Best time to post on TikTok on Saturday
The best time to post a video on TikTok on Saturday is at 11:00, 19:00 o 20:00. Many people do not get up early this day because they are resting from Friday night, so it is better to reach them when it is later. If we do it first thing in the morning, they probably won’t pay much attention to what they see and engagement will go down.
Best time to post on TikTok on Sunday
The best time to post a video on TikTok on Saturday is at 7:00, 8:00 o 14:00. Unlike Saturdays, on Sundays there are many people who get up early to enjoy moments with their family, go to the countryside, be at home in peace, among others. It’s a great day to post while it’s sunny.
Experiment and measure your results at every moment
Experimenting and measuring are key elements in any TikTok marketing strategy. This can help you know the performance of a video based on its upload schedule, although we remind you that The time is not a crucial factor for the success or failure of the video, because the platform tests it for several hours after its publication. The most important thing is that it hooks.
Likewise, one way to experiment and measure results on the platform is to use TikTok’s analytics feature, which provides detailed information on the performance of your posts, including the number of views, interactions, and followers gained. By evaluating this information, you can identify the best-performing posting times and adjust your strategy accordingly.
Another way to experiment is to test different types of content at different times to gauge audience response. For example, you can try posting comedy videos during lunch, and educational videos during the afternoon or evening. By observing audience response, you can identify the topics and times that generate the most engagement.
It’s important to remember that while it’s important to experiment and measure, it’s also crucial to maintain a consistent strategy focused on your target audience. We do not seek to publish content randomly, but to adapt your approach to the behaviors and needs of your audience.
Podcaster at Campamento Web, the most listened to Spanish-speaking SEO news and interview program for more than 5 years. Also, creator of Clave Podcast, the podcasting portal to train you as a podcaster. Graduated in Communication from Loyola University and SEO consultant, although currently focused more on his own projects focused on the field of communication and web positioning.