January 18
By Juan Merodio

The digital world is constantly evolving, and TikTok is one of the platforms that has demonstrated exponential growth. With the growing popularity of TikTok, it is crucial for businesses to understand how to use this platform to their advantage. In this article, we’ll teach you how to use TikTok for your business, create a business account on TikTok, and much more.

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How to use TikTok App for your business

TikTok is a video sharing platform that has become extremely popular among young people around the world. But how can you use TikTok for your business? The first thing you should do is download the TikTok application on your mobile phone. Once you have done this, you can start exploring the platform and familiarize yourself with how it works.

Not all companies are suitable for TikTok. Before you jump on the TikTok bandwagon, make sure your target audience is on the platform. TikTok is especially popular among 16- to 24-year-olds, so if your target audience is in this age range, TikTok can be a great platform for your business.

Additionally, it is important to understand what type of content is popular on TikTok. TikTok focuses on short, entertaining videos, often with music in the background. If you can create this type of content for your business, TikTok may be a great platform for you.

TikTok Guide for Business

So how can you use TikTok for your business? Here is a step-by-step guide to help you.

The first thing you need to do is create a business account on TikTok. A business account offers you a number of benefits, such as access to TikTok statistics, the ability to post ads, and the ability to add a link to your website on your profile.

When you create your business account, be sure to fill out your profile with relevant information about your business. This can include your business name, a brief description of what you do, and a link to your website.

Additionally, it is important that you understand how the TikTok algorithm works. TikTok uses an algorithm to determine which videos to show to users. TikTok’s algorithm is based on a number of factors, including the number of times a video is shared, the likes it receives, and the time users spend watching it. Make sure you understand how this algorithm works so you can maximize your success on TikTok.

tiktok infographic for brandstiktok infographic for brands

Understanding TikTok’s business platform

The TikTok business platform, also known as TikTok for Business, is a tool that allows businesses to use TikTok to promote their products or services. With TikTok for Business, you can create ads, access detailed statistics, and much more.

To use TikTok for Business, you must first create a business account on TikTok. Once you’ve done this, you can access the business platform through the TikTok app or through your web browser.

TikTok for Business offers a number of tools that can help you promote your business. These tools include the ability to create ads, access detailed statistics about your videos and followers, and the ability to collaborate with TikTok creators to promote your products or services.

Step-by-step guide to creating a business account on TikTok

Creating a business account on TikTok is a relatively simple process. Here is a step-by-step guide to help you.

  1. Download the TikTok application on your mobile phone.
  2. Open the app and click “Profile” in the bottom right corner.
  3. Click “Register” and enter your information.
  4. Once you’ve created your account, click “Settings & Privacy” in your profile.
  5. Click “Account & Privacy” and then “Switch to Business Account.”
  6. Select “Business” as the business account type.
  7. Complete your profile with relevant information about your business.

Best practices for your business account on TikTok

Once you’ve created your business account on TikTok, it’s important to follow some best practices to maximize your success.

  • First, make sure your profile is complete and professional. This includes having a catchy username, a high-quality profile photo, and an informative description. You should also include a link to your website to make it easier for users to find more information about your company.
  • Second, it is important that you publish content regularly. TikTok favors users who post content regularly, so it’s important that you maintain a consistent posting schedule.
  • Third, make sure you interact with your followers. This includes responding to comments, following other users, and participating in TikTok trends. Interacting with your followers can help you increase your reach on TikTok and attract more followers.

Content ideas for your business account on TikTok

Creating content for TikTok can be challenging, especially if you’re new to the platform. Here are some content ideas for your TikTok business account.

  1. Tutorials: Tutorials are a great way to show your products or services in action. You can create step-by-step tutorials to teach your followers how to use your products or services.
  2. Behind the scenes: Behind-the-scenes videos can help you humanize your brand and connect with your followers on a more personal level. You can show your followers how your products are made, how your customer service process is carried out, and much more.
  3. Customer Testimonials: Customer testimonials can help you build trust and credibility with your followers. You can ask your customers to record a video talking about their experience with your company and then share it on your TikTok account.

Tips to gain followers on your business account on TikTok

Gaining followers on TikTok can be a challenge, especially if you are new to the platform. Here are some tips to help you gain followers on your business account on TikTok.

  1. Post content regularly: TikTok favors users who post content regularly. Try to post at least once a day to maximize your reach on TikTok.
  2. Participate in TikTok trends: TikTok trends are a great way to increase your visibility on the platform. Try to participate in TikTok trends that are relevant to your business.
  3. Collaborate with other users: Collaborations can help you increase your reach on TikTok. Try to collaborate with other TikTok users who have a similar audience to yours.

How to measure success in your business account on TikTok

Measuring success on TikTok can be challenging, as the platform doesn’t offer as many analytics tools as other social media platforms. However, there are some key metrics you can track to measure your success on TikTok.

  1. Followers: The number of followers you have on TikTok is an important measure of success. If your number of followers is increasing, this is a sign that you are doing something right.
  2. Likes: Likes are another important measure of success on TikTok. If your videos are receiving a lot of likes, this is a sign that your content is resonating with your audience.
  3. Comments: Comments are a great way to measure your audience’s engagement. If your videos are receiving a lot of comments, this is a sign that your followers are engaging with your content.

Case Studies: Successful Companies on TikTok

There are many companies that have been successful on TikTok. Here are some examples.

  1. Gymshark: Gymshark is a gym clothing brand that has seen great success on TikTok. They have used the platform to show their products in action and to share fitness tips.
  2. Chipotle: Chipotle is a restaurant chain that has used TikTok to connect with its young audience. They have created TikTok challenges that have been very popular with their followers.
  3. Elf Cosmetics: Elf Cosmetics has used TikTok to promote its beauty products. They have collaborated with TikTok creators to create videos showing their products in use.


He has 10 million followers and more than 2,800 videos uploaded. If you go to their profile, you can see videos of the games, players, performances… After all, what is the day-to-day life of the teams in this league.


It has more than 300,000 followers and 40 shared videos. One of the actions that gave them the best results was launching the hashtag #GuacDance to make their Guacamole day visible. In their profile, videos of workers and clients coexist, and you can even see how they prepare their famous Guacamole.


It already has more than 43,000 followers. And although there are few videos on his profile, he accumulates a total of 135,000 likes. You will find some making offs of their ads and videos of models wearing their clothes.

Washington post

With more than 400,000 followers, this profile stands out on TikTok for the videos made by the editorial staff. Always focused on a sense of humor, creativity and generating engagement with users.

Red Bull

He has almost 2,000 videos uploaded and 4,000 followers. They bet on the philosophy of their brand; sports and risk. You can see everything from vertigo jumps on a skateboard to bicycle stunts.

San Diego Zoo

With only 27 videos, he already has more than 270,000 followers. If you go to his profile you will understand why. It features unique scenes of the zoo animals, which with TikTok’s filters and musical animations, in addition to being adorable, are very fun.

I encourage you to review all of these profiles. They are sure to inspire you and give you great ideas for your brand. It is not about copying what others do, but about having a source of creativity to make natural use of TikTok for brands.

Create advertising campaigns

Like Facebook, Instagram or YouTube, TikTok includes a space to post ads. In this case, brands can choose between four types of ads:

  • Brand Takeover. They are quite expensive, but they give you the opportunity to appear on the home screen every time a user logs into the app. For a whole day your content can be seen by millions of users.
  • In-Feed Video. This is the advertising that appears in the feed. It allows you to segment and include links to the download of an app or a website.
  • Hashtag Challenge. It is based on announcing challenges through a hashtag, instead of making it viral organically. Its objective is to quickly give visibility to the brand.
  • Branded Lenses. It consists of creating videos from filters to boost the visibility and engagement of the business.


Conclusions: Leveraging TikTok for business growth in 2024

TikTok is a rapidly growing social media platform that offers businesses an excellent opportunity to connect with a young, engaged audience. By understanding how TikTok works, creating a business account, posting content regularly, and measuring your success, you can use TikTok to help grow your business in 2024. Remember, success on TikTok doesn’t happen overnight. It’s important to be patient and consistent in your TikTok marketing efforts.

So, are you ready to start using TikTok for your business? We hope this guide has given you the information you need to get started! Remember, the sky is the limit when it comes to marketing on TikTok. Good luck!

Juan Merodio

Juan Merodio is an expert in Digital Marketing and Popularizer of the New Economy (Web3, Blockchain, NFTs…). He has founded the company that bears his own name, Juan Merodio, and from where he and his team coordinate and develop business consulting in Marketing and Digital Transformation for companies in different parts of the world such as Spain, Latin America, Japan, Canada and the United States.

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Source: https://www.juanmerodio.com/tiktok-para-marcas-como-funciona/

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