By Juan Merodio
In this article for El Mundo I talk about how TikTok has changed the way we listen to music
Songs are designed with viral moments or ‘hooks’ in mind to quickly capture the audience’s attention.
What is worrying, for experts, is that young people often They keep the 15 or 30 seconds they hear on the networks and ignore the rest of the song. Even at concerts, the less fanatical attendees chant the lyrics of the chorus or the hookplunging into a collective shout that baffles the performers for the remainder of the performance.
«Before, people tended to listen to songs from beginning to end, and often remembered the lyrics in their entirety. Now, with the focus on specific parts of a song that go viral, perception and memory of music focus more on fragments than in the complete work,” says Juan Merodio, digital marketing expert.
Date: May 2023
Juan Merodio is an expert in Digital Marketing and Popularizer of the New Economy (Web3, Blockchain, NFTs…). He has founded the company that bears his own name, Juan Merodio, and from where he and his team coordinate and develop business consulting in Marketing and Digital Transformation for companies in different parts of the world such as Spain, Latin America, Japan, Canada and the United States.