Is it good and profitable to study Digital Marketing?

Digital marketing has become one of the fashionable professions, and that is why more and more people are looking for training to study this discipline.

However, Is it really good and profitable to study digital marketing? Would you benefit from paid training? In this article, we are going to analyze reports that confirm this.

High demand for professionals in Digital Marketing

The demand for digital marketing experts has not stopped growing. According to the World Economic Forum report on the future of jobs 2023, roles related to digital marketing are among the most in-demandwith significant growth in areas such as software development, Artificial Intelligence, Big Data or SEO.

We extract this quote from the previously linked report:

More than 75% of companies are looking to adopt these technologies in the next five years. The data also shows the impact of the digitalization of commerce. Digital platforms and applications are the technologies most likely to be adopted by the organizations surveyed, with 86% of companies expecting to incorporate them into their operations in the next five years.

According to the report of Times Higher Educationthere is a strong demand for university graduates with digital skills and leadership capacity, especially those with training in STEM disciplines (science, technology, engineering and mathematics) and digital skills.

Besides, WordStream reports that digital marketing skills continue to be valued very positively, with a significant growth in interest in digital advertising and platforms such as Google Ads and Meta Adssince used in the correct way they offer a high return on investment to companies.

This reflects the constant need for professionals who can handle these tools effectively, so that brands can carry out effective campaigns in online media.

Competitive salaries in the sector

If we talk about income, digital marketing is also attractive. Robert Half’s data shows that wages for Roles like digital marketing manager and SEO specialists are quite competitive.

And, in addition to offering good starting salaries, opportunities to grow within the company are also usually provided as more experience is acquired.

I highlight this quote from the aforementioned report:

55% of companies are hiring new professionals with permanent contracts, while an additional 43% plan to fill vacant positions. To help bolster their permanent teams, 68% of marketing and creative managers plan to increase the number of professionals hired.

He World Economic Forum In its report on the future of employment for 2023-2024, it highlights that digital skills, including those related to digital marketing, are crucial in today’s labor market.

This report highlights that Employers are actively seeking candidates with digital technology competencies and leadership capabilities.which has led to a significant increase in demand for professionals in these areas.

Growth and specialization opportunities

Digital marketing is a versatile field that allows professionals to specialize in various areas according to their interests and skills. From SEO and SEM to content marketing and web analytics, the options are varied and allow for constant professional evolution.

In fact, Artificial Intelligence has been the latest adoption and has a promising future. (Influencer Marketing Hub)​:

Artificial Intelligence (AI) and machine learning continue to redefine the marketing landscape. According to recent surveys, a staggering 71.8% of respondents are using or plan to use AI-powered marketing technologies. This trend reflects the growing importance of AI in optimizing and personalizing marketing strategies, allowing companies to analyze large volumes of data and improve the accuracy of their campaigns.

Accessibility to constantly evolving training

Studying digital marketing is more accessible than ever thanks to the large number of online courses and certificate programs that exist, including our Master in Digital Marketing from the Marketing and Web School.

In addition to this, At free level, we found some resources of interest such as the Grow with Google courses or the free digital marketing course from this same School.

So, is it profitable to study digital marketing?

Although it depends on each profile and the capabilities of each student, we can establish that Yes, it is profitable to study digital marketing.

Current data and studies show a high demand for professionals with digital skills, competitive salaries, and ample opportunities for growth and diversification.

Besides, the constant investment in digital advertising and the assessment of skills in emerging technologies such as Artificial Intelligence or Big Data, ensure that digital marketing professionals will have a promising future.

However, like everything in life, studying something does not guarantee professional success. Other factors depend, such as your involvement in the field, the opportunities you take advantage of, the skills you develop and, ultimately, factors that do not depend solely on having completed a Master’s degree.

And you, will you study digital marketing? What do you like most about this discipline?

SEO Podcaster at Campamento Web, the most listened to SEO news and interview program in Spanish. Graduated in Communication from Loyola University, teacher and SEO consultant, he has focused his areas of specialization in the field of communication and web positioning for more than 10 years.