By Juan Merodio
Talking about Instagram is talking about a social network that has become one of the most popular and used today. But do you know what an Instagram Reel is? It is essential to understand it to be able to get the most out of this tool.
What is an Instagram reel
And Reel the Instagram It is a short video format, where you can show what you want in a creative and dynamic way. It is similar to stories, but with the difference that Reels can last up to 60 seconds and can be shared in the feed, in stories, and in the explore section of Instagram.
Reels have revolutionized the way users interact on Instagram. It’s no longer just about sharing photos or long videos, now you can create short and attractive content that engages your audience from start to finish.
Prepare and upload an Instagram reel
Why use them for your business?
You may be wondering why you should use Instagram Reels for your business. Well, there are several reasons that justify its use. First of all, Reels are a great way to interact with your audience in a more personal and close way.
In addition, Instagram Reels allows you to show your product or service in a more creative and dynamic way. This can help you differentiate yourself from your competition and make your brand more memorable. Also, you can use Reels to share tutorials, tips, opinions, or any other type of content that is relevant to your target audience.
Lastly, Instagram Reels can help you increase your visibility and reach more people. Being a content format that is on the rise, Instagram is promoting its use and giving more visibility to publications that include Reels.
Understanding the maximum duration of an Instagram Reel
Before you start creating your own Reels, it is important that you understand how much time you can spend on each of them. How long is the maximum duration of an Instagram Reel? The answer is up to 60 seconds. However, you can also make Reels shorter if you prefer.
This maximum length gives you enough flexibility to create engaging and comprehensive content, but also forces you to be concise and direct. Therefore, it is essential that you plan your content well before you start recording to ensure that you can convey your message in the time you have available.
On the other hand, it is also important that you know that you can upload Reels that you have previously recorded. This means that if you have a video that is longer than 60 seconds, you can edit it and split it into multiple Reels.
Step by step guide: How to make a Reel
Now that you know what an Instagram Reel is and why you should use it for your business, it’s time to learn how to make a Reel on Instagram. Here’s a step-by-step guide to help you create your first Reel.
- Open Instagram and tap the camera icon in the top left corner.
- At the bottom of the screen, swipe to the Reels option.
- Tap the record button to start recording your Reel. Remember that you can record several clips and join them to form a single Reel.
- Once you’re done recording, you can add music, effects, text, and stickers to make your Reel more attractive.
- Finally, tap the share button to post your Reel to Instagram.
Tips for creating attractive Instagram Reels
Creating attractive Instagram Reels can seem like a challenge, especially if you are just starting to use this tool. But don’t worry, here are some tips that will help you create Reels that engage your audience.
First of all, remember that the quality of the content is key. Make sure your Reel is relevant to your target audience and provides value. Whether you’re sharing a tutorial, a tip, an opinion, or any other type of content, make sure it’s useful and engaging for your audience.
Also, try to be creative and original. The Reels that stand out are those that are unique and different. So don’t be afraid to experiment and try new things. Remember, the goal is to surprise and delight your audience.
Lastly, don’t forget to include a call to action in your Reels. Whether you want your followers to visit your website, buy your product, subscribe to your newsletter, or take any other action, be sure to clearly tell them what you want them to do after viewing your Reel.
How to take advantage of Instagram Reels to grow your business
Instagram Reels are an excellent tool to grow your business. But to be able to make the most of them, you need to have a clear strategy. Here we leave you some ideas that can help you.
First, you can use Reels to show your product or service in action. This can help you increase your customers’ trust and demonstrate the value of what you offer.
Additionally, Reels can be a great way to increase your visibility and reach more people. Remember, Instagram is promoting the use of Reels and giving more visibility to publications that include them. So don’t miss the opportunity to take advantage of this momentum.
Lastly, Reels can be a great way to connect with your audience in a more personal and close way. You can use them to share your story, to show behind the scenes of your business, or to interact with your followers in a more direct way.
Creative ideas for your next Instagram Reel
If you need inspiration for your next Instagram Reel, here are some ideas that can help you.
- Tutorials: Tutorials are a great way to provide value to your audience and demonstrate your expertise in your industry.
- Customer Testimonials: Customer testimonials can help you increase the trust of your followers and demonstrate the value of your product or service.
- Behind the scenes: Showing the behind-the-scenes of your business can help you connect with your audience in a more personal and close way.
- Challenges: Challenges are a great way to interact with your audience and get them engaged with your content.
- Questions and answers: You can use Reels to answer your followers’ most frequently asked questions or to share useful information about your product or service.
How to analyze the success of your Reels
Once you have started publishing Reels on Instagram, it is important that you analyze its success in order to improve and optimize your strategy. To do this, you can use Instagram statistics, which will provide you with valuable information about the performance of your Reels.
First of all, you can see how many views your Reel has had. This is an important indicator of how many people have seen your content. In addition, you can also see how many likes, comments, and shares your Reel has had. These are indicators of how much your audience has liked your content.
Finally, you can also see how many people have visited your profile or clicked on your website after viewing your Reel. These are indicators of how much traffic and how many conversions your content is generating.
In short, Instagram Reels are an excellent tool to grow your business. They allow you to interact with your audience in a more personal and close way, show your product or service in a creative and dynamic way, and increase your visibility and reach more people.
So don’t wait any longer and start creating your own Reels. Remember, the key to success is the quality of the content, creativity, and interaction with your audience. Good luck!
Juan Merodio is an expert in Digital Marketing and Popularizer of the New Economy (Web3, Blockchain, NFTs…). He has founded the company that bears his own name, Juan Merodio, and from where he and his team coordinate and develop business consulting in Marketing and Digital Transformation for companies in different parts of the world such as Spain, Latin America, Japan, Canada and the United States.