Do you want to know what are the best business intelligence tools currently?

It does not surprise us, and thanks to these Business Intelligence (BI) tools you will be able make more rigorous, data-driven business decisions. You will be able to collect company information in the cloud, collaborate remotely with other team members, visualize data to present it in reports, and create advanced reports with which to draw relevant conclusions for the business.

Tableau

Tableau is a data visualization tool that has gained a lot of popularity in recent years. It is an easy-to-use tool for connect, visualize and share data interactively.

One of the things that makes Tableau so special is its Easy to use. Even those with no programming or data analysis experience can use Tableau to create stunning visualizations and dashboards in minutes. The intuitive interface and drag and drop functions They make creating charts and dashboards simple and hassle-free.

Additionally, Tableau has a lot of advanced features for those who need to go beyond basic visualizations. The capacity of connect to different types of data sources, such as databases, Excel files, or even data in the cloud, allows Tableau to be a flexible and scalable tool. Users can create custom calculations, leaderboards, and groupings, among other features, for deeper analysis of their data.

A good way to apply all the data extracted for the correct performance of the company is to be aware of all the digital opportunities that exist at your disposal. For it, study a Master of Digital Marketing It can be an excellent option to expand your range of knowledge.

Microsoft Power BI

Power BI offers a wide variety of data modeling tools and features, allowing users to transform and clean data quickly and easily. Users can create relationships between different tables, add measures and create custom columns to do a more advanced and detailed analysis.

On the other hand, Power BI has a wide range of customizable and customizable visualizations, allowing users to create engaging, interactive dashboards and charts that can be shared with your team. Users can also access updated information in real time and receive alerts to take action based on changes in data.

QlikView

QlikView is a Business Intelligence platform that allows users to create interactive and customizable data analysis applications.

Users can create Custom dashboards and data visualizations and share them with your coworkers in real time. The platform also has a wide range of advanced analytics features, including trend analysis, customer segmentation, and scenario simulation, among others.

The tool can handle large amounts of data and simultaneous users without affecting performance.

SAP BusinessObjects

SAP Business Objects is a business intelligence software suite that enables companies to collect, analyze and visualize data to make informed decisions and improve operational efficiency.

As in the previous cases, it also offers collaboration tools, allowing users to share information and collaborate in real time. Users can Send reports and analysis to other team members and receive real-time notifications about any changes to dataas well as sharing data from numerous sources such as databases or files in the cloud.

IBM BI

Although we are looking at another Business Analytics tool that is based on the same thing as all the others, we could summarize some of its most special characteristics in the following:

  1. Machine learning– Has a machine learning feature that allows users to discover patterns and trends in data more quickly and effectively. This feature uses advanced algorithms to analyze large amounts of data and discover patterns that may not be evident to the naked eye.
  2. Integration with IBM Watson– Integrates with IBM Watson, allowing users to leverage Watson’s AI capabilities to improve analysis and decision making. This includes the ability to analyze natural language and create custom machine learning models.
  3. Collaboration features– Offers a wide range of collaboration features that allow users to work together in real time to analyze and visualize data.
  4. Integration with other IBM tools– Integrates with other IBM tools, including IBM Planning Analytics, IBM Cognos Controller, and IBM Cognos Disclosure Management. This allows users to combine data from different sources and use the capabilities of these other tools in their analysis.

Oracle BI

Oracle BI (Business Intelligence) is a business intelligence platform that offers a wide range of data analysis tools with the possibility of synchronizing each other. Here I tell you some of its main functions:

  1. Integration with Oracle– Oracle BI integrates with the Oracle ecosystem, allowing users to combine data from different Oracle sources, including Oracle databases, Oracle enterprise applications, and Oracle file systems. This allows users to collect data from different places and bring it together in one place for analysis and visualization.
  2. Real time analysis– Offers real-time analysis of data, which means users can get up-to-date information on their data in real time. As you can see, it is something that all Business Intelligence tools usually incorporate.
  3. Data visualization– You’ll have a wide range of data visualization options, including graphs, tables, and maps. As expected, this functionality is basic for a tool of this style, since it is its main functionality.
  4. Interactive reports– Offers interactive reports that allow users to interact with the data and explore it in depth. Users can filter and sort data according to their needs and create custom reports to share with other team members. Additionally, it offers advanced analysis tools that allow users to analyze data in a deeper way. This includes predictive analytics and data modeling.
  5. Security: Although all business intelligence tools take care of this aspect, we can confirm that Oracle BI offers a high level of security for data and reports, allowing companies to protect confidential information and control access to data and reports.

MicroStrategy

In addition to all the options that we find in tools such as Oracle BI or IBM Cognos Analytics, this time with MicroStrategy we also have mobile applications for iOS and Android that allow users to access their data and analysis from anywhere.

Additionally, MicroStrategy is available in the cloud, allowing companies to deploy the platform in the cloud and access it from any Internet-connected device.

TIBCO Spotfire

Not to repeat what we have already mentioned with the previous tools, and which this also includes (such as real-time data, a variety of interactive graphs, or integrated predictive analysis), we could highlight that TIBCO Spotfire has a 30 day free trialas well as a very intuitive interface, even if it is your first time using a Business Intelligence tool of this style.

Looker Studio visualize data

Looker was previously known as Google Data Studiobut after a collaboration with this other company it changed its name.

This cloud tool has excellent integration with Google web tools such as Google Analytics o Search Console, being an excellent tool for data analysts who work with web pages. For example, for people who work in SEO or digital marketing.

Domo

Domo is a cloud-based tool that allows users to connect to multiple data sources, create custom dashboards, and generate detailed reports. Domo also features real-time collaboration tools, allowing users to work as a team on data analysis projects.

The platform also includes advanced artificial intelligence (AI) and machine learning (ML) features that allow the automation of tasks and decision-making based on data.

In short, another tool that also meets the expectations of a Business Intelligence tool.

What is the best Business Intelligence tool?

It is difficult to choose one, since each one offers different interfaces, but our recommendation is that you visit all of them and compare:

  • the interface: it’s easy to use? Intuitive?
  • Variety of graphics: Do you have the graphs you need for data representation?
  • Precio: Is it expensive compared to the competition? Do you have a free trial?

On the other hand, if you are looking for representation of visits, conversions or data associated with a web page, we undoubtedly recommend Looker as the favorite Business Intelligence tool for digital marketing, associating data from Google Analytics.

And for you, what are your best Business Intelligence tools?

Source: https://www.marketingandweb.es/marketing/mejores-herramientas-business-intelligence/



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