The new social networks that you should know

February 15
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By Juan Merodio

In today’s digital age, it is essential to stay on top of the latest trends, especially when it comes to new social networks. These platforms are changing the way we interact, do business, and connect with the world. You can’t afford to be left behind when it comes to the new social networks. It is essential that you stay up to date to be able to make the most of these digital tools.

New social networks that are going strong

The new social networks are opening a world of opportunities for companies and individuals. They offer new ways to communicate and connect with audiences, which can increase the visibility and reach of your brand. By being active on these platforms, you can stay ahead of digital trends and ensure you are using all the tools available to drive your success.

But why is it so important to be active on the new social networks? Mainly, because these platforms are constantly evolving. Algorithms change, new features emerge, and user trends fluctuate. By staying active and engaged, you can quickly adapt to these changes and ensure you are using the platform effectively.

List of new social networks

List of new social networks that you should know

As you know, there are a large number of social networks available today. But what are the new social networks that you should know about? Here is a list of some that are gaining popularity.

1. Clubhouse: This audio-based social network allows users to join live chat rooms and participate in conversations. It is a great platform for content creation, community building, and network writing.
2. TikTok: Although not exactly new, TikTok has gained enormous popularity in recent years. This platform allows users to create and share short videos, making it a great tool for visual marketing.
3. Discord: Originally designed for the gaming community, Discord has become a platform for all types of online communities. It allows users to create and join “servers” where they can chat via text, voice, or video.

These are just some of the new social networks that you should know about. There are many others available, each with their own unique features and benefits.

Detailed description of the new selected social networks

Now that you have a list of new social networks that you should know about, let’s dive into some of them to better understand how they work and how they can benefit you.

Clubhouse

Clubhouse is an audio-based social network that has gained widespread popularity since its launch in 2020. The platform allows users to join live chat rooms and participate in conversations on a variety of topics. You can listen to others speak, join the conversation, or even create your own room.

The main advantage of Clubhouse is its focus on live conversation. This allows you to interact with others in real time, which can be a great way to make connections and build your network. The platform is also great for content creation, as you can share your ideas and knowledge with a live audience.

TikTok

TikTok is a video-based social media platform that allows users to create and share short videos. Although the platform was launched in 2016, it has gained enormous popularity in recent years, especially among the younger generation.

TikTok’s main advantage is its focus on visual content. Short, engaging videos are ideal for capturing viewers’ attention and keeping them engaged. Additionally, the platform offers a variety of editing tools and effects that you can use to enhance your videos and make them more interesting.

Discord

Discord is an online communication platform that was originally designed for the gaming community. However, since its launch in 2015, the platform has evolved to include all types of online communities, from study groups to book clubs.

Discord’s main advantage is its focus on community. The platform allows users to create and join “servers,” which are basically group chat rooms. Within these servers, you can chat via text, voice, or video, allowing you to interact with others in a more personal and direct way.

How do these new social networks differ from the already established ones?

The new social networks present a series of characteristics and functionalities that distinguish them from traditional social networks. First, these platforms often place a heavy emphasis on real-time interaction. For example, Clubhouse relies entirely on live conversations, while Discord allows users to chat via voice or video in real time.

Additionally, new social networks often have a more specific focus than traditional platforms. For example, TikTok focuses on short videos, while Clubhouse focuses on audio. This can be beneficial for users as it allows them to find a platform that suits their specific needs and preferences.

Finally, many of these new social networks offer more opportunities for personalization and community building. For example, Discord allows users to create their own servers, allowing them to build and manage their own online communities.

Potential benefits of using new social networks

There are many potential benefits associated with using new social networks. Here we present some of the most notable ones.

1. Reach new audiences: New social networks often appeal to different demographics than traditional platforms. By using these platforms, you can reach new audiences and expand your reach.
2. Interact in new ways: New social networks often offer new ways to interact with content and other users. This can make your social media experience more interesting and engaging.
3. Stay up to date with the latest trends: By being active on new social networks, you can stay up to date with the latest trends and ensure that you are aware of changes and developments in the digital world.

How to integrate new social networks into your existing social media strategy

Integrating new social networks into your existing social media strategy can be a challenge, but it can also be a great opportunity to expand your reach and connect with your audience in new ways. Here are some tips to do it effectively.

1. Investiga: Before joining a new social network, do your homework. Research the platform to understand how it works, who uses it, and how you can use it to achieve your goals.
2. Proof: Don’t be afraid to experiment with new platforms. They may not all be right for you or your brand, but you’ll never know unless you try.
3. Adapt your content: Each social network has its own content format and style. Make sure you adapt your content to each platform to maximize its impact.

Risks and challenges of use

Although using new social networks can offer numerous benefits, it can also present a number of risks and challenges. Here we present some that you should take into account.

1. Time and resources: Learning how to use a new social network and create content for it can consume a lot of time and resources. Make sure you have the time and resources before committing to a new platform.
2. Privacy & Security: New social networks often have less established privacy and security policies than older platforms. Be sure to research these policies before joining a new social network.
3. Constant change: New social networks often change and evolve rapidly. This means that you will have to be willing to adapt and change with them.

Success stories of companies that use new social networks

There are many companies that have been successful by using new social networks. Here we present some success stories.

1. Chipotle en TikTok: Chipotle has had great success on TikTok, with millions of followers and great engagement. The brand has used the platform to share fun and engaging content, such as dance challenges and burrito recipes.
2. Elon Musk en Clubhouse: Elon Musk has used Clubhouse to connect with his audience in a more personal way. He has participated in live conversations and shared his ideas and opinions on a variety of topics.
3. Discord and games: Many game developers use Discord to connect with their community. They use the platform to share updates, get feedback, and build a community of passionate followers.

Conclusion and future perspectives on new social networks

In conclusion, the new social networks offer a large number of opportunities for companies and individuals. Although using these platforms can present challenges, the potential benefits are enormous.

As for future prospects, we can expect more and more new social networks to emerge. These platforms will continue to evolve and change, and it is important that we keep up with these trends.

Therefore, we encourage you to explore the new social networks and consider how you can integrate them into your social media strategy. You never know, you might find a new platform that helps you achieve your goals and connect with your audience in a new and exciting way.

Finally, remember that the new social networks are just a tool. They are not a substitute for a solid, well-planned social media strategy. Make sure you are using these platforms effectively and that they align with your overall goals.

Juan Merodio

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Juan Merodio is an expert in Digital Marketing and Popularizer of the New Economy (Web3, Blockchain, NFTs…). He has founded the company that bears his own name, Juan Merodio, and from where he and his team coordinate and develop business consulting in Marketing and Digital Transformation for companies in different parts of the world such as Spain, Latin America, Japan, Canada and the United States.

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