Twitter It is already one of the most powerful communication tools currently, framed within what is called “microblogging”. In other words, Twitter is a free service that by creating an account you can send messages of up to 140 characters (just like a mobile SMS) to tell or share whatever you want.
Now, how do I apply this to the company? The applications are numerous but mainly you should use it as a new communication channel between your company and customers, whether as customer service, to communicate the launch of new products, promote specific offers or to learn more about our customers with the in order to be able to adapt our products and/or services even better for them.
I am sure that this tool is for almost all companies, but be careful, it is not for all people. Make sure that if your company is going to use it you find the right person to do it, they must feel comfortable with the fluidity, speed and informality, so to speak, of the medium that is Twitter.
When you publish as a company, you should be relaxed, converse and provide value. Business profiles that only publish information and promotions without connecting with their followers generally end up disappearing. That is why it is so important that the person is agile in this environment and likes to interact with others.
Twitter can be used within companies as a tool to:
- Public relations
- Customer Support
- Human Resources
Never lose sight of that Twitter is a communication channelIt would be a mistake to use Twitter only to promote our brand, we must offer useful content that may interest our target audience and, most importantly, create conversation. Below I leave you some tips that you can take into account when managing your corporate account:
- Be the first to share. Stay tuned for news about your business area. Subscribe to the news RSS so you don’t miss out and share it.
- Use Twitter to help people. Be yourself, express yourself naturally.
- Follow the 80/20 rule of Social Media: 80% of your tweets should be useful content for your followers and 20% to promote your brand. A good ratio can mean 100% profitability.
- Don’t get carried away by the numbers. Getting 100 relevant followers in a month is better than getting 1000 irrelevant followers every day of the week.
- Don’t use tools to automatically reply to your followers. Each follower is unique, engage in individual conversations.
- Use RT (retweets) they will help you be active and show your followers what interests you.
- Distribute your tweets over time, don’t spend too much time without writing and then publish 10 tweets in a row.
- Talk to your followers, don’t limit yourself to promoting your products or brand. Talk about interesting topics in your area of business. Provide your followers with content that interests them, something they can use.
- Don’t limit yourself to just re-tweeting and sharing links, use Twitter to chat with your followers and make sure that in each tweet you make a little more about yourself known.
- If you are able to create conversation and offer useful content, relationships and followers will follow.
- Share ideas and information with people who have the same interests as you.
- If you include links to your website in your tweets, you will increase traffic.
- Twitter works better if we use it complemented with other social networks, blogs, forums. Etc.
- Use Twitter to find out what is being said about your brand or product. Take a look at the @Mentions tab.
- If you cannot dedicate time to your Twitter Marketing campaign, hire professional staff to manage it, Twitter Marketing campaigns are cheap, simple and effective.
- Don’t just include links to your website or blog, also link to interesting content from others.
- Promote your Twitter profile, include it on your website, on your business cards, in your articles, presentations, etc.
- Spend time replying and re-tweeting, don’t spend all your time talking about yourself. Participate, interact, build: make a community.
- Write periodically, without being spam. Spend a few minutes on Twitter every 2 hours to stay active and not miss any important comments.
- Take advantage of the “Lists” tool to listen to what your followers say in a more organized way. Create Lists by market segment, knowledge area, interests, etc.
As always, I hope this brief information is useful to you. I would love to have your comments and know your opinion.
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Thanks and regards!!!
Via: Andrea Pallarés