5 traps of digital marketing

January 2
|
By Juan Merodio

Take paper and pencil to take notes because we are going to see the five digital marketing traps in which you should not fall and you have to pay special attention, because if you avoid these mistakes, you have a large part of the marketing campaign won.

In the current business landscape, digital marketing has emerged as an indispensable tool for any business, whether startups or consolidated multinationals.

Digital marketing, which is basically clear to all of us that uses electronic methods and online platforms to reach a target audience, has revolutionized the way in which companies interact with their customers and promote their products and services, and in recent years we can say which has practically been democratized, and all businesses are clear about the importance of using it.

However, like any powerful tool, it comes with its own set of challenges and pitfalls. Although the promise of digital marketing is great, it is not without obstacles. Many businesses, both new and established, often find themselves struggling along the way by making mistakes that can undermine the effectiveness of their marketing efforts, ultimately affecting their bottom line.

5 marketing challenges

1. Definition of objectives.

The first mistake is the ambiguity in the definition of objectives, not having clear and defined goals. It is a common mistake that can lead to the failure of your marketing actions, so here, I would recommend using the well-known methodology of SMART goals (specific, measurable, achievable, relevant and temporal), which will serve as a compass for all your marketing actions.

It is also vital that your marketing objectives are in line with the company’s overall objectives. By aligning them properly you will ensure that every digital marketing effort you make is a step towards the overall success of your business.

2. Analysis of data.

The second trap or second mistake is having deficiencies in data analysis. Not monitoring and measuring the performance of your campaigns can result in inappropriate use of resources in strategies that are not providing you value, and are costing you money.

It is essential to use data analysis tools that allow you to evaluate and correct your tactics in real time.

This is something that digital marketing allows us to do over traditional marketing, that you can modify practically any campaign in real time.

In the end, the digital universe offers an excess of data, but much of that data is invaluable, and it is essential to collect it with informed data, thus optimizing the interaction with users, boosting your results.

3. Use of content.

Let’s now talk about mismanagement or misuse of content. Content that is not relevant or is of low quality will drive away your potential clients.

I see many company blogs and I’m sure you’ve seen it too, with articles that provide very little value, that are clearly made with biased information, or very little work.

That is really wasting time, it is crucial that the content you offer is of quality, is SEO-oriented to seek a better positioning in Googleand that really adds value to whoever consumes it.

In the end, the dynamism of digital marketing requires a constant updating effort, this is a reality, new tools continually emerge, trends change based on consumer behaviors, and in the end you have to adapt.

Renewing and updating your content ensures that you remain relevant and attractive to your target audience. In this case, if for example you generate content on a blog, it is possible that you have content that you have uploaded years ago, and it would be good for you to have it well updated, because it is likely that much of that content is outdated, so it will be good to do a content curation to update it.

4. Resistance to change.

The fourth trap is to offer resistance to change and trends. Social networks are vital in the digital marketing strategy current, and ignoring them can result in the loss of great opportunities for interaction and loyalty of customers or future customers.

We must be clear about what value social networks provide in our business, because in each business it is different, there are businesses where social networks are directly sales channels, but other businesses are more communication channels with the audience.

This is in general terms, because you must analyze in your specific case how you are going to use social networks and for what purpose.

And as I have told you, it is essential to be informed, attentive to current events, and constantly adapt to new tools that emerge. This way you will guarantee better effectiveness of your strategies.

5. Segmentation and personalization.

The fifth and last point of these errors or traps is not doing the audience segmentation and personalization, treating all your potential clients or customers as an undifferentiated group. This will prevent your marketing from working as it should.

It is crucial to segment your audience as much as possible and orient each strategy to each audience, with their particular wants and needs.

You have to take advantage of the information you have about your potential client, and create personalized experiences for each of them.

https://www.youtube.com/watch?v=TeSubWMh3OY

In short, digital marketing, more than a series of actions, is a philosophy that focuses on the customer, which puts the customer at the center of the universe.

Avoid falling into these common mistakes, these traps that we have seen, and if you have made any, don’t worry, we have all made them, but the important thing is to learn from them so as not to make them again, and adapt to maintain a proactive and focused attitude. on the client. This is the only way to build lasting and successful relationships in this digital universe.

Juan Merodio

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Juan Merodio is an expert in Digital Marketing and Popularizer of the New Economy (Web3, Blockchain, NFTs…). He has founded the company that bears his own name, Juan Merodio, and from where he and his team coordinate and develop business consulting in Marketing and Digital Transformation for companies in different parts of the world such as Spain, Latin America, Japan, Canada and the United States.

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