As a general rule, it is best not to push the maximum character limit on Twitter and LinkedIn, especially in the field of B2C companies. For B2B companies, tweets should be between 11 and 15 words in length and LinkedIn messages between 16 and 25 words in length. When brands move in the B2C field, the optimal length of a tweet is between 1 and 5 wordswhile messages on LinkedIn should be between 21 and 25 words in length.

The use of exclamation marks and others punctuation marks increases clicks by more than 25% on LinkedIn, both in the field of B2B and B2C companies. However, on Twitter punctuation marks are revealed to be harmful, especially in the field of B2C companies, where question marks, for example, translate in 52% of cases into a decrease in clicks.

Numbers are more useful than question marks on Twitterparticularly in news aimed at the general public, where there is a 50% increase in clicks on information with figures.

Regarding the use of the hashtagsthe report confirms that it is better to do without them in the messages of B2C companies on both Twitter and LinkedIn.

Besides, On Twitter, messages connect best with the recipient between 10 and 11 in the morning and between 12 and 2 p.m.while on LinkedIn the best time to post messages is at 9 in the morning and 1 in the afternoon.

Via: Direct Marketing


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