By Juan Merodio
Learning how to publish a video on Linkedin is a simple process that will help you improve your visibility on the social network.
Can you upload videos to Linkedin?
Of course yes, you can upload videos to LinkedIn. The platform has evolved over the years, allowing users to share more than just text and links. Now, you can share your videos directly on LinkedIn, allowing your network to see your content without having to leave the platform. This functionality is especially useful for professionals and companies that want to share their experience, products or services in a more visual and attractive way.
Uploading a video to LinkedIn is a great way to stand out and capture the attention of your network. Videos tend to generate more engagement than text or image posts, as they are more likely to be shared by users. Additionally, videos allow you to convey information in a more personal and attractive way.
However, uploading a video to LinkedIn It may seem a little complicated if you’ve never done it before. Don’t worry, in this article we will explain how to do it as quickly and efficiently as possible.
How to upload a video to Linkedin
To upload a video to LinkedIn, you must follow a few steps. Make sure you have a good Internet connection to avoid problems during the upload process and remember that the video should not exceed 5GB in size.
First, log in to your LinkedIn account. On the main page, you will see the “Start Post” option at the top of your feed. Click this option to start creating your post.
You will then see a window where you can write your post. At the bottom of this window, you’ll see several icons, including one that looks like a video camera. Click this icon to select the video you want to upload.
Detailed steps to know how to publish a video on Linkedin
After clicking on the video camera icon, a window will open where you can select the video you want to upload. Navigate to where you have the video saved on your device and click “Open” to select the video.
Once you’ve selected the video, it will begin uploading to LinkedIn. You’ll see a progress bar telling you how much time is left until the upload is complete. Do not close this window until the upload is complete.
When the upload is complete, you’ll be able to preview your video before publishing it. This is your chance to make sure everything looks and sounds the way you want. If you need to make changes, now is the time to do so.
How to post a YouTube video on LinkedIn?
If you have a video on YouTube that you want to share on LinkedIn, the process is a little different. Instead of uploading the video directly to LinkedIn, you can share the YouTube video link.
To do this, first go to YouTube and open the video you want to share. Below the video, you will see the “Share” option. Click this option and then select “Copy link.”
Next, go to LinkedIn and click “Start Post” like you did before. But this time, instead of clicking on the video camera icon, simply paste the YouTube video link into the text field of your post.
Tips and tricks to upload videos faster on LinkedIn
There are some strategies you can use to upload videos faster on LinkedIn. One of them is to make sure your Internet connection is as fast as possible. If you’re using a Wi-Fi connection, try moving closer to the router to get the best signal.
Another tip is to reduce the size of your video before uploading it. Smaller videos upload faster than larger ones. You can use a video editing tool to reduce the size of your video without sacrificing quality.
Also, try to upload your videos during non-peak hours. Many people upload videos to LinkedIn during the day, which can slow down the upload process. Try uploading your videos early in the morning or late at night to avoid congestion.
Common problems and how to fix them
Sometimes you may run into problems when trying to upload videos to LinkedIn. Here are some common problems and how to fix them.
If the video does not load, it may be due to a problem with your Internet connection. Try switching to a different connection or restarting your router.
If the video loads but does not play, it may be due to an issue with the video format. LinkedIn supports most video formats, but if you’re using a less common format, you may need to convert your video to a supported format.
If the video plays but does not look good, it may be due to an issue with the video quality. Make sure your video is high enough resolution to look good on LinkedIn.
The Impact of Video on LinkedIn Engagement
Videos are a great way to increase engagement on LinkedIn. According to several studies, posts with video get 20% more engagement than posts without video. Additionally, videos are shared 20 times more than other types of content on LinkedIn.
Videos allow users to interact with your content in a deeper and more meaningful way. They can see your face, hear your voice, and get a better understanding of your message. This can result in greater engagement and ultimately greater visibility for you or your company.
Plus, videos are a great way to stand out in your LinkedIn feed. With so many posts competing for users’ attention, a video may be just what you need to stand out from the crowd.
How to leverage LinkedIn video for your business
Video is a powerful tool for companies on LinkedIn. Not only can it increase engagement, but it can also help build brand, attract new customers, and increase sales.
To get the most out of video on LinkedIn, you must have a clear strategy. Think about what type of video content will be most engaging for your audience. This could include tutorials, customer testimonials, product demos, or even behind-the-scenes videos.
Also, make sure your videos are of high quality. Blurry videos or bad sound can give a bad impression of your company. Invest in good camera and editing equipment, or consider hiring a professional to help you.
Finally, don’t forget to promote your videos. Share your videos on all your social networks, include links to your videos in your emails, and use SEO to help your videos be found in searches.
Uploading videos to LinkedIn may seem complicated at first, but with a little practice, you’ll realize that it’s a fairly simple process. Videos can be a great way to increase engagement, build your brand, and attract new customers. So why not give it a try? Start uploading your videos to LinkedIn today!
Juan Merodio is an expert in Digital Marketing and Popularizer of the New Economy (Web3, Blockchain, NFTs…). He has founded the company that bears his own name, Juan Merodio, and from where he and his team coordinate and develop business consulting in Marketing and Digital Transformation for companies in different parts of the world such as Spain, Latin America, Japan, Canada and the United States.