And it’s not me, the author of a book on the subject who says this, but two sources of enormous credibility across the planet: Philip Kotler, the biggest reference in the history of marketing and CES 2024, one of the most important technology fairs in the world . My hope is that SXSW 2024, which will take place in March, will address the topic in the same way that the references above did.

It is a fact that saying that “this year the Metaverse comes with everything” seems late, and unfortunately it is, as this phrase concerns our beloved Brazil, where leaders are still afraid of the new, which I agree, the new is always scary, but As they say, whoever comes out ahead usually has the advantage.

In my modest view, it is a scenario that needs to at least be tested as O Boticário, Coca-Cola, Stella Artois, Heineken, among other brands, have already made their attempts. It is important to highlight that the Metaverse is not something that happens overnight, it takes time for the initiatives to be embraced by people, like any launch, it is a fact that today, Social Networks have a faster business speed than the Metaverse, but how long did it take for Social Networks to reach this level?

Whenever I see some articles like this I wonder if the Metaverse hasn’t died as some fearful people say, after all, it’s easier to “kill” the unknown than to learn from it, not for nothing, I’m sure that this year the Metaverse comes with everything.

The Metaverse platform could reach US$1 trillion in 2030, which means just under 6 years. Want a comparative effect? This year marks 10 years since Brazil lost 7-1 to Germany in the 2014 World Cup in Brazil.

The expansion of the Metaverse will be driven mainly by growing investments across the planet, whose ultimate objective is to give visibility to the brand by expanding its business, and this has been done across the planet, even more so in the fashion segment.

Fashion is a segment in which the Metaverse is increasingly present, however, the more I study the markets, the more I understand how fashion is present in all of them, even if it is just a strong influencer, so this market is the who invests most in the Metaverse may be giving us an important message between the lines.

For those who are not yet familiar with CES (Consumer Electronics Show), it is a technology event that takes place in Las Vegas between the 9th and 12th of January. Among the manufacturers present at the fair are Samsung, LG, NVidia, among others, it is considered the event that dictates technology trends for the coming year, in this case, 2024.

That’s why it takes place at the very beginning of the year, as this is where trends in the world of technology are debated, just as the NRF does with retail, CES brings technology as its flagship and many things presented there are popularized across the planet helping people to have a better life in the face of constant change in the world.

Panasonic will enter the Metaverse by launching the HaritoraX Wireless R and HaritoraX Wireless full-body tracker, the latter compatible with SteamVR and with a battery life of up to 20 hours. On the other hand, an entire country can be saved by the Metaverse, this is the case of Tuvalu.

A group of islands located in the south of Oceania, could be the first country to exist in the Metaverse, after all, in agreement with the government, it will be necessary to recreate the nation in a digital environment so that Tuvalu is not forgotten, since the place “swallowed” by sea water.

With the words, Philip Kotler

This year the Metaverse comes with everything, that’s what Kotler’s new Marketing 6.0 book will reveal to us. Unfortunately it is not yet available in Brazil – but it should come soon – and, according to what has been talking about people’s behavior in immersive technologies, having the Metaverse as one of the pillars.

Marketing 6.0 – The Future Is Immersive (O futuro It is immersive). Co-authored by Hermawan Kartajaya and Iwan Setiawan, the work presents 10 chaptersresult distribudivided into three main parts. The main theme revolves around the rapid growth around the immersive experience: extended, augmented reality and metaverse. Customer-Centric Content Marketing, Across StrategiesIt isAI-supported technologies and the rise of personalized multichannel and omnichannel marketing for the digital age,” as seen here on Portal Mundo do Marketing.

And now, are we going to believe in the Metaverse?

*Felipe Morais is Director of FM Consulting in Planning


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